eliquidMAILER

eliquidMEDIA will develop the technology to deliver identifiable email addresses in the campaign. We will be able to identify read emails, and will provide a mechanism to determine which email addresses are invalid. We will generate statistics based on the emails accepted, invalid addresses, and unread. eliquidMEDIA will also provide a custom web interface for reviewing all reports and updated status of all email addresses. The application will include the following features:

User Interface:

• Access by any web browser
• Graphical user interface in English
• Import and export workflows simplified by wizards
• Configuration of different users with different rights/roles

Permission Management:

• Create mailing lists for groups of recipients
• Subscription to your mailing lists via confirmed opt-in, double opt-in or via e-mail
• Unsubscription with one click, optional with confirmation query and unsubscribe confirmation by e-mail
• Templates for opt-in forms and opt-out forms for the website

Profile Database:

• MySQL database for the storage of recipient profiles
• Create or edit database fields for profiles
• Search for recipients by every saved criteria
• Import wizard to upload existing data
• Export wizard to download selected profile data
• Blacklist to exclude e-mail addresses

Marketing with Target Groups:

• Definition of target groups based on any attribute of the recipient profile or a combination of attributes
• Definition of profile actions (automated actions that modify database fields)
• Definition of mail actions (automated actions that send out e-mails)
• Automatic send out of event and date based mailings
• Creation of e-mail marketing campaigns

Creation of a mailing:

• Separation of layout and content (like a content management system)
• Templates (to provide a standardized layout according to your corporate design)
• Integrated HTML editor
• Individualization of content, based on target groups using alternative and optional texts and pictures
• Integration of attachments
• Optional upload of pictures to the included web content server
• Supported formats are text, HTML and inline HTML (offline HTML)
• Preview to check layout of e-mails
• Test mailing to special recipients
• Sending of mailings optionally time-delayed
• Management of permanently and temporarily undeliverable e-mail-addresses and filtering of auto-responder mails and error messages (bounce management)